What you'll learn:
How to Identify your Ideal Customer How to Understand your Ideal Customer's pain points How to Craft Marketing that speaks directly to your Ideal Customer 
With this mini-course you'll get lifetime access to six lessons:
What Is an Ideal Customer? (Video lesson: 20 min)
7 Methods for Discovering Your Ideal Customer (Video lesson: 21 min)
How to Apply Ideal Customer Work to Your Business (Video lesson: 11 min)
Diving Deeper to Understand Your Ideal Customer (Video lesson: 21 min)
Examples of Using Ideal Customer Work (Video lesson: 9 min)
Wrapping It Up + Taking Action(Video lesson: 5 min)
By the time you complete this mini-course, you'll have:
A clear, specific picture of who your ideal customer is
The tools to discover more about your ideal customer, even if you're starting from scratch
An understanding of your ideal customer's goals, struggles, desires, and needs Practical ways to apply this work to your branding, content, and designs Confidence that your marketing is speaking to the right people
